Design Elements

Fonts

  • Arial (preferred), Arial Black, Arial Narrow, Calibri, Century Gothic, Tahoma, Trebuchet, Verdana
  • Size:
    • Header: 24pt- 36pt
    • Sub-head: 20pt - 22pt
    • Paragraph: 16pt-18pt
    • Buttons: 16pt
    • Footer or Footnote: 12pt – 14pt

Buttons

  • Coded Buttons
    • 200 x 60px
    • 2px border for ghost buttons
    • Font Size: 16pt, Arial (match main text font)
    • Copy: 2 words or 28 characters maximum
    • Regular Button Color:
      • Font: #FFFFFF
      • Border: #005EAB or branded color
      • Background: #005EAB or branded color
    • Ghost Button color:
      • Font #005EAB or branded color
      • Border: #005EAB or branded color
      • Background: #FFFFFF
  • Image Buttons
    • 158 x 55px
    • 2px border for ghost buttons
    • Font Size: 16pt, Arial (match main text font or use branded font)
    • Copy: 2 words or 17 characters per line on button (28 characters will split text on two lines)
    • Regular Button Color:
      • Font: #FFFFFF
      • Border: #005EAB or branded color
      • Background: #005EAB or branded color
    • Ghost Button color:
      • Font #005EAB or branded color
      • Border: #005EAB or branded color
      • Background: #FFFFFF

Colors

  • Use these colors for headlines, emphasis text, and buttons
    • Default Text: #666666
    • RSNA Blue: #0039A6
    • RSNA Navy: #00417D
    • RSNA Dark Navy: #002758
    • Button Blue: #005eab
        • Spotlight North America: #ED207A
        • Spotlight South America: #EACE00
        • Spotlight Europe: # 1ED4AA
        • Spotlight Asia: #ED1C24
        • Spotlight Africa: #4CB748
        • Spotlight Australia: #FF9520
        • Spotlight Middle East: #92278F
        • Research VOICE: #755888; #af9db7
        • Research CTMW: #5c8c76; #a8baae
        • Research CERT: #c23e65; #db99a3
        • Research AGW: #e26456; #eead9b
        • Research ITAR: #73b6af; #b7d5d3
        • Research ITARsc: #c56580; #deabb4
        • Research WCGP: #82ac56; #bdcea2
        • Radiology: #47808d
        • RadioGraphics: #d31145
        • Radiology: Artificial Intelligence: #9c8174
        • Radiology: Cardiothoracic Imaging: #67001b
        • Radiology: Imaging Cancer: #4b86b1
        • Journals (combined): #61738e
        • Membership Renewal Purple: #7968a9
        • Membership Renewal Blue: #146ab3
        • Membership Group Billing Orange: #e3553a
        • Membership Group Billing Cranberry: #b23b73
        • For current annual meeting colors, see current year brand identity guidelines

    HTML Files

    • Sponsored Eblast Requirements: Contact Manager, Corporate Relations for sponsored content requirements.
    • Dimensions: Template max width: 640px. Padding, borders, and margins set to “0”.
    • Tables: Use tables, not DIVs to create HTML file
    • CSS: Do not use external style sheets. All of the styles must be coded inline; styles must be as close to an element as possible. Do not use Span tags
    • Graphics: Images will be hosted by the email marketing tool and must be provided and correctly sized.

    Links and link formatting

    • Inserting full URLs, clean up the text to only include the essential part of the URL. Link it using the color #005eab rather than any default web link color codes. Italicize, underline.
    • When linking text, make sure to link a whole phrase, rather than a single word, in order for better accessibility for mobile users. Link it using the color #005eab rather than any default web link color codes. Underline; may bold for emphasis.
    • Email addresses
      • Email addresses should be italicized, underlined, and linked using the color #005eab rather than any default web link color codes.
      • Example: alert@rsna.org

    Images

    • Image sizes
      • Standard header images: 640 x 214px
      • Small header images: 640 x 100px
      • Banner ads: 620 x 100px
      • Square ads: 250 x 250px
      • Regular photos 200 x 200px;
      • Photos used side by side 200 x 133px; 225 x 150px
      • Large video thumbnails: 500x280px
      • Logos
        • Varies. Between 150x50px and 200x75px.
        • Width should not exceed 200px. Height should not exceed 100px